We all know how important it is to set goals i.e.Goal Setting. And yet, so many people who set goals struggle to achieve them.

Maybe it’s because we go about it incorrectly. And if that’s the case, we’ve been doing it wrong for decades.

Here’s the basic step-by-step:

Write you goals down

Visualise yourself doing it

Create a step-by-step plan

Take action

Sometimes, for some people, these steps work quite well. But many times… perhaps

even most of the time… it doesn’t.

For over a decade, and for two reasons, I struggled with how to make goal setting work. First, because helping people to achieve their goals in key to what I do for a living. And second, because I want to live my own goals.

How to use how the brain thinks to create the life you want with goal setting

Natural Goal Setting

I can now share with you what works. It’s pulled from disciplines ranging from Neuro Linguistic Programming and Cognitive Linguistics to Natural Language Processing. And the research is fascinating.

No, I’m not going to bore you with summaries of doctorate level dissertations. Instead, in a minute I’m going to tell you two short stories. One about a rabbit, the other about three piglets. Their stories perfectly illustrate the powerful tool of knowledge gaps.

Practitioners of cognitive linguistics say that all language is a metaphor. Without the big words, that means your beliefs are metaphors. And metaphors are stories.

Here’s where this gets interesting. The stories we tell ourselves, and others, form our beliefs. Change your story, change your beliefs.How cool is that?

What’s that? You want to know how changing a story makes us believe something different.


Please look at these three words:

Rabbit – Road – Car

Most human brains look for a connection between the isolated words.  The brain starts with what it knows.  Then, each in its own way, fills in enough of the missing parts to create a meaningful story.

And in many stories, poor Mr. Bunny gets flattened. At least, he did in my mind. Your brain may choose to have him see the car coming.

Your brain may have Mr. Bunny standing up on his hind legs.  You visualize him lifting first one paw, then the other.  You see him blocking out the headlights and ducking with seconds to spare.

Wow.  Your brain’s “gap filling” has Mr. Bunny hopping home and telling an exciting story.  He’s a hero who stared down danger and lived to tell about it.

My brain didn’t even notice it was dark.


They went away.  We filled them in as we connected the clues.  Now, instead of gaps between bits of knowledge, we have each created a story.

Some of us filled in the gaps with positive images, and saw a positive story outcome. If we chose negative images we created negative stories.

But, we get to choose the direction.  We create the story.  That story then becomes part of our unconscious.  We’ll pull it out the next time we see a rabbit on the road.

It may even determine whether we swerve to avoid that rabbit.*

Stories shape our beliefs.  They shape our values.  Even our morals.


I’m not going to repeat the three little pigs’ story. I’m sure you know it by heart. Let’s skip right to the conclusions. Each pig’s actions teach us something specific.

  • The first piggy brother buys cheap ingredients.  His house doesn’t stand up to a heavy-breathing wolf.
  • The second piggy brother stacks up twigs.  That’s bad construction.  His badly built house bites the dust.
  • But the third brother buys solid bricks.  He purchases good mortar.  He takes the time to build solid walls.  They keep him snug on the inside and the wolf outside.

We may have told our children about the pig brothers as entertainment, but we’re also helping to shape their beliefs.

We help them to understand that just getting by isn’t as good as doing the job right.

They learn the value of working hard.

And, in much the same way, if we choose to change the story about poor Mr. Rabbit, he might find other ways to solve his problems.

He might even figure out how to cross the road without any danger.

Now, pay close attention, because this is the key: By giving Mr. Rabbit a different way of handling danger, we find other ways ourselves.

We now are primed to see alternative solutions to our problems.  To avoid conflict.  To change acceptable outcomes.  That new story could even change our beliefs of the way the world works.


Now, this is how each of us naturally processes the world around us.

Just from what we covered here you could start changing your life and achieve your goals. Let me know your results. I love hearing from people who have applied these lessons.

Some folks, though, need more guidance. That’s why I’ve created this new course called Cognitive Goal Setting. You’ll discover how to implant your goals deeply into your mind. And, what you learn in Cognitive Goal Setting can help others, also.

Take a moment, and answer this question from a gentleman named Dan Sullivan.

If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?”

You might recognize the power in Mr. Sullivan’s question. It’s gap management!

First, it makes you define your own success. Then, it gives you a timeframe. And finally, it asks you to fill in that three year gap. This stimulates new stories and new neural maps.

Where do you want to be in three years? Do you want to:

  • Finally achieve your goals? When you add Cognitive Goal Setting to traditional goal setting you become an unstoppable force.
  • Program your mind? Cognitive Goal Setting doesn’t use tricks, or hacks, or artificial motivation. You’ll tap into natural programming based on natural use of language.
  • Use this in your coaching practice, as a manger, with your teams and for the people you love?
  • Make a name? Make a difference? Make money?
  • Use modern goal setting system instead of old worn out methods?


This course has never been shared with anyone outside my organization. We’re limiting the roll out, so if you can see the value in this opportunity, I’d suggest you take action quickly.

Click below to become one of the elite few invited onto this course (please note – you can register your interest in this course below)

As soon as you have enrolled onto this training you will receive an email confirming your place, when the program starts and how to join the class.

But you won’t have to wait. You’ll receive a Cognitive Goal Setting workbook which will step you through the creation of your first cognitive goal before our first meeting.

Then, on the live weekly webinars we’ll together go through a comprehensive goal setting system.

As I said, this group is deliberately kept small, so that you’ll be comfortable asking questions and interacting with the group.

We’ll record all of the meetings, in video, audio, and transcription. You’ll have access to all of the recordings. And, you’ll belong to a new community of other alumni of the Cognitive Goal Setting course.

I’m proud that we’ve kept the investment in this life skill and success engine system modest so that anyone can afford it.

The Cognitive Goal Setting online course is only £488. You can pay that today, or spread the payments over 4 months of £122 per month.

If you have any questions, shoot me an email and let’s talk.

But now, let’s end with the statement we started with. We all know how important it is to set goals. And we all know how many people struggle to achieve their goals.

For a small number of forward thinkers, the Cognitive Goal Setting course solves both of those problems. Click the link, and let’s get started. (please note – you can register your interest in this course below)

I am looking forward to seeing you in the live online class.

This is so new we don’t have dates yet. To be kept in the loop fill in the form below.

Three words for you.

Goals – Success – Life


Cognitive Goal Setting

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